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This web site has the following in the site, "Downtown Dance Center is a nurturing and educational environment." We noticed that the web page also stated " Students will learn the fundamentals of dance that will encourage self-confidence, creativity, and discipline." It also said " As dancers they will learn poise, coordination and stage presence. Downtown Dance Center is a non competitive dance studio that will encourage your children to have a love for the performing arts. Click Here to Make A Monthly. Located on Route 1 across." The header had dance as the highest ranking optimized keyword. It is followed by ballet, madison, and clinton which isn't as ranked as highly as dance. The next words downtowndancecenter.com uses is jazz. hip hop was included and might not be understood by search parsers.